When word came that LIFETIME had reformed and was recording a new album, long time fans were ecstatic, as were tons of kids who had discovered the band AFTER they called it a day. This self-titled album came out in 2007. It had a super limited vinyl run that was gone before it appeared, wham bam! The idea of bringing the vinyl out on No Idea was hatched during a late night (okay, mid-afternoon) brainstorming session with a mysterious shadowy figure (okay, Dan Yemin), in which minds were twisted, arms were wrestled, and ultimately a wave of positivity flooded the room (okay, internet) and a vision of happiness came into bloom (okay, I had a big ole smile). We bottled and released this happiness into the offices of FBR and they were swept up in the euphoria too (okay, it was a few emails and they were cool with it).